Thank you for your interest in advertising in THE BEE! CONTACT INFORMATION Eric Norberg, Editor and General Manager THE BEE 1837 S.E. Harold Street Portland, OR 97202-4932 e-mail:           ReadTheBee@myexcel.com Telephone:  503/232-2326 Fax:               503/232-9787 Pager:           503/402-4746 Remit any bill payments to: P.O. Box 22109, Portland, OR 97269   CIRCULATION THE BEE distributes approximately 19,500 issues, published on the Thursday nearest the first of each month, except for the December issue (which comes out just before Thanksgiving) and the Christmas issue (which is technically the January issue, but comes out a week before Christmas).   We mail, free, 11,600 issues to ZIP Code 97202, and 4,400 issues to ZIP code 97206 (the western portion -- primarily Woodstock).  Our demographics are thus about the same as the neighborhoods we serve, which include:       * Sellwood      * Westmoreland      * Brooklyn      * Reed      * Eastmoreland      * Woodstock We also have about 3,500 copies on free street newsstands and distributed in retail store locations throughout the area, with additional racks in the adjacent Creston-Kenilworth, Ardenwald, and Brentwood-Darlington neighborhoods.  Our monthly deadlines are posted at the bottom of this page.  If ad composition is required, we generally do not charge for it. DISPLAY ADS THE BEE is a tabloid, with the print space six columns wide (10.875" wide) and 16 inches from top to bottom.  The basic building block of newspaper advertising is the "column inch".  That consists of space one column wide (1.70") and one inch high.  To determine the cost of an ad, using the rate grid below, multiply the number of columns wide the ad should be by the number of inches high.  (For example: Two columns  wide and four inches tall -- our most popular size; 3.50 inches wide and 4 inches tall -- would be what we in the newspaper business call a "2 x 4".  That is, two columns wide, and four inches tall.  Multiplying 2 x 4 = 8, or eight column inches.)  Multiply the resulting number (in that example, the resulting number is 8) by the applicable rate, to determine the cost of one ad.  (To complete the example, buying one ad of this size on the 6-time plan would be $18.50 x 8 = $148.00.) Here are the widths in inches for ads which are the indicated number of columns wide: 1 column     --    1.70"  wide 2 columns   --     3.50"  wide 3 columns   --     5.375" wide 4 columns   --      7.20" wide 5 columns   --      9.00" wide   6 columns   --   10.875" wide  Note that, in the rate grid below, as the ad gets bigger there is a discount that increases; and, the more you buy, the bigger the discount, as well.                            AD RATE PER COLUMN INCH SIZE OF AD (col. in.)                     1x                     3x                    6x            12x (full year) __________________________________________________________________________________          1"  to    8"                            $23.00                $20.50               $18.50                    $16.00          9"  to  29"                             20.50                  18.50                 16.50                      14.50        30"  to  50"                             18.00                  16.00                 14.50                      12.50        51"  to  80"                             15.00                  13.50                 12.00                      10.50 Full color can be added to any ad for a flat additional cost of $195, regardless of ad size.  An inexpensive color alternative is adding "house color" -- a single shade of brick red -- to any ad, regardless of size, for an additional $95.  Ask about additional discounts available for ads which are to run in other of the Community Newspapers in the Portland area -- which include the adjacent Southwest Community Connection, The Lake Oswego Review, The West Linn Tidings, The Clackamas Review, the citywide Portland Tribune, and others.  These rates are effective as of June 1, 2007. We accept Mastercard and Visa and some other major credit cards for ad payment, and if you prefer direct monthly billing, we will bill upon satisfactory completion of our Credit Form.  Download the two-page credit form HERE as a PDF document, print it ad fill it out, and fax it back to us at 503/232-9787. If you have questions, or would like to order, call Eric Norberg at 503 / 232-2326 anytime. SPECIAL OFFER! You can buy an ad in any of our other 16 newspapers in conjunction with an ad buy into THE BEE, and receive a substantial discount on the other papers.  This, though special, is an ongoing offer. However, for a limited time, you can receive a VERY special additional low rate -- $20 per column inch, greyscale -- for running your BEE ad in the concurrent issue of the Portland Tribune, our citywide sister newspaper -- that's the one that comes out on the same date.  That is, on the same Thursday press date as THE BEE; and for your reference, THE BEE goes to press on the Thursday following our Thursday deadline.  Since the deadline for each issue of the Tribune is 7 days before press, that means that the deadline for the ad to appear in the Tribune would be the same as the BEE deadline date, and the additional ad will cost just $20 per column inch, regardless of size.  A single color can be added for $250 additional, or full color for $555 additional. For details, or to arrange to have your ad appear concurrently in the Tribune and in THE BEE, call Eric Norberg at THE BEE, at 503/232-2326. BUSINESS CARD ADS In addition to standard display advertising, THE BEE offers a "Business Card Directory".  Each ad is horizontal -- and the size of a standard business card, 3.125" wide and 2" high.  They are arranged three across, on the page.  The pricing is exactly the same as our 2x2 display ads, but the Business Card ads perform a different function.  If a product or service needs to be "sold", a display ad should be used.  But if the product or service is one that the reader is likely to already know he or she wants, and the question is merely where to get it, the Business Card ads function like a local "yellow pages".  (For this reason, unlike any other advertising in the newspaper, there is a 3x minimum for Business Card ads, to assure a minimum amount of exposure.) The cost of Business Card ads is:      3x -- $82.00 per ad      6x -- $74.00 per ad    12x -- $64.00 per ad No color option is available for Business Card ads.  These ads are the size of business cards, but do not have to be an exact reproduction of your business card.  They can even be styled like small display ads.  If ad design is required, we generally do not charge for doing it, as noted previously. INSERTS "Inserts" are single sheet, pre-printed letter-size flyers, placed in the fold of the newspaper.  (Larger or thicker inserts are possible; but larger ones must be prefolded to be no larger in footprint than a standard 8½ x 11 inch piece of paper, and multi-page or heavy inserts must be submitted well in advance of the deadline for special pricing based on weight; multi-fold inserts must have one side on which it is not folded, to allow inserting machinery to take hold of it cleanly.) The basic rate for inserts is $45 per thousand for single-sheet, letter-size inserts.  Inserts must be prepaid, and provided pre-printed by the issue's deadline date.  The Post Office requires of us that any inserts in the newspaper be sent to the entire ZIP Code, we are not allowed to break out insert distribution by carrier route under our class of postage.  So, mailing 11,600 inserts to 97202 would cost $522.00; Mailing 4,400 inserts to 97206 would cost $198.00; Mailing to the entire mailed run to both ZIP Codes (16,000 inserts) would cost $720.00; ...And any quantity, up to 3,500, can be placed in the newsstand copies, as well, also at $45 per thousand.  If inserts are to be placed in all 19,500 copies, the total cost would be $877.50. CLASSIFIED ADS THE BEE offers "Community Classifieds", in cooperation with all 16 of the Community Newspapers group in Portland and vicinity.  You can buy a classified just in THE BEE, or in any combination of the 16 newspapers, for discounts.  Because of this, all classifieds are handled from a central office.  Call 503/620-7355 during weekday business hours for information, or to order a classifed ad! BEE MONTHLY AD AND EDITORIAL DEADLINES Ads should be booked, and all information or ad files for the advertising delivered, by the following dates for the indicated monthly issue of THE BEE: OCTOBER 2010 BEE   ---   September 23  NOVEMBER 2010 BEE   ---  October 21 DECEMBER 2010  (PRE-THANKSGIVING)  BEE  ---  November 11 JANUARY 2011  (PRE-CHRISTMAS 2010!)  BEE --- December 9 FEBRUARY 2011   ---   January 20 MARCH 2011   ---   February 17 APRIL 2011   ---  March 24 MAY 2011   ---   April 21 Ad info can be delivered by e-mail, fax, or US Mail.  Electronic ad files can be delivered on CD-ROM, or (preferably) can be e-mailed -- to:  readthebee@myexcel.com. For timing considerations: The newspaper is printed 7 days after the deadline, and mailed the following day. It goes to the newsstands after the initial mail distribution is completed. Questions?  Call Eric at 503/232-2326.  You can order advertising over the phone in most cases, particularly if it is to be paid for with a Visa or Mastercard or other major credit card.  If ordering over a period of months, you will be billed monthly for that month's ad, as the ads appear; it is not necessary to pay for a full schedule in advance, although a few advertisers choose to do so as a matter of their own convenience. If you would like to see, download, and print out the current official BEE rate card, click on the two buttons at right.  The two sides of the card are in the PDF (Adobe Acrobat) format. Free hit counters!