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CONTACT INFORMATION
Eric Norberg, Editor and General Manager
THE BEE
1837 S.E. Harold Street
Portland, OR 97202-4932
e-mail: ReadTheBee@myexcel.com
Telephone: 503/232-2326
Fax: 503/232-9787 [when fax line answers, push * * * and then "fax start"]
Pager: 503/402-4746
Remit any bill payments to:
Accounting Dept., P.O. Box 22109, Portland, OR 97269
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CIRCULATION
THE BEE distributes approximately 19,500 issues, published on the Thursday nearest the first of each month -- except for the December issue (which comes out just before Thanksgiving) and the Christmas issue (which is technically the January issue, but comes out a week before Christmas).
We mail, free, 12,500 issues to ZIP Code 97202, and 4,000 issues to ZIP code 97206 (the western portion of the ZIP code -- primarily Woodstock). We thus distribute 16,500 copies monthly by mail, with another 3,000 copies placed on free newsstands within and just outside of our free mail distribution area.
Our demographics are thus about the same as the neighborhoods we serve, which include:
* Sellwood
* Westmoreland
* Brooklyn
* Reed
* Eastmoreland
* Woodstock
As pointed out above, we have 3,000 copies on free street newsstands, as well as distribution through retail store locations, throughout the Inner Southeast area -- which includes racks in the adjacent Creston-Kenilworth, Ardenwald, and Brentwood-Darlington neighborhoods. Our monthly deadlines are posted at the bottom of this page.
If ad composition is required, we generally do not charge for it.
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DISPLAY ADS
THE BEE is a tabloid, with the print space six columns wide (10.875" wide) and 16 inches from top to bottom.
The basic building block of newspaper advertising is the "column inch". That consists of space one column wide (1.70") and one inch high.
To determine the cost of an ad, using the rate grid below, multiply the number of columns wide the ad should be by the number of inches high.
(For example: Two columns wide and four inches tall -- our most popular size; 3.50 inches wide and 4 inches tall -- would be what we in the newspaper business call a "2 x 4". That is, two columns wide, and four inches tall. Multiplying 2 x 4 = 8, or eight column inches.) Multiply the resulting number (in that example, the resulting number is 8) by the applicable rate for that size and frequency of ad, to determine the cost of one ad. (To complete the example, buying one ad of this size on the 6-time plan would be $18.50 x 8 = $148.00.)
Here are the widths in inches for ads which are the indicated number of columns wide:
1 column -- 1.70" wide
2 columns -- 3.50" wide
3 columns -- 5.375" wide
4 columns -- 7.20" wide
5 columns -- 9.00" wide
6 columns -- 10.875" wide
Note that, in the rate grid below, as the ad gets bigger there is a discount that increases with the ad size; and, the more you buy, the bigger the discount given, as well.
AD RATE PER COLUMN INCH
SIZE OF AD (col. in.) 1x 3x 6x 12x (full year)
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1" to 8" $23.00 $20.50 $18.50 $16.00
9" to 39" 20.50 18.50 16.50 14.50
40" to 59" 18.00 16.00 14.50 12.50
60" to 96" 15.00 13.50 12.00 10.50
Full color can be added to any ad for a flat additional cost of $195, regardless of ad size. An inexpensive color alternative is adding "spot color" -- a single shade of color -- to any ad, regardless of size, for an additional $95.
Please bear in mind that ad prices arrived at using the above grid, represent the PER-AD cost -- and NOT the total cost for an entire multi-month schedule of ads! The price of INDIVIDUAL ads goes down -- when you choose a plan that includes more ads. Volume discounts! Ask about additional discounts available for ads which are to run in other of the Community Newspapers in the Portland area -- which include the adjacent Southwest Community Connection, The Lake Oswego Review, The West Linn Tidings, The Clackamas Review, the citywide Portland Tribune, and others. (Ad rates shown were made effective as of June 1, 2007.).We accept Mastercard and Visa and some other major credit cards for ad payment -- and if you prefer direct monthly billing, we will bill you upon satisfactory completion of our Credit Form. Download the two-page credit form HERE as a PDF document -- print it and fill it out, and fax it back to us at this telephone number: 503/546-0702.
If you have questions, or would like to order, call Eric Norberg at 503 / 232-2326 anytime.
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MORE THAN DOUBLE YOUR ADVERTISING IMPACT!!
You can buy an ad in any of our other 16 newspapers in conjunction with an ad buy into THE BEE, and receive a substantial discount on the other papers. That offer, though special, is an ongoing offer.
However, to supplement your BEE advertising with areawide impact, there's a VERY special additional low rate, exclusive to BEE advertisers -- $20 per column inch, greyscale -- for running your BEE ad in the Portland Tribune, our citywide sister newspaper -- in any or all of the weekly print issues of the Trib each month. BUY COLOR FOR YOUR AD IN THE BEE -- AND RUN IT IN THE TRIBUNE FOR ONLY $25 PER COLUMN INCH, IN COLOR, EACH TIME IT RUNS, WITH NO EXTRA COLOR CHARGE!!
The deadline for each issue of the Tribune is 7 days before press, that means that the deadline for the ad to appear in the Tribune would be the Thursday one week before the Thursday the issue is published in which it is to appear -- and the running your BEE ad in the Tribune will cost just $20 per column inch, regardless of size, OR $25 PER COLUMN INCH IN COLOR, IF THE AD IS RUNNING IN COLOR IN THE BEE. (The Trib's usual color charge would have been $555, and you DO NOT pay that when taking advantage of this special offer!)
NOTE: In order to take advantage of this offer, THE BEE must be your primary newspaper for advertising in the Pamplin Media Group (Community Newspapers Inc). Cross-sell discounts in all these papers are based upon standard rates being in effect at the primary newspaper, with the others being adjunct to the primary ad buys. Political advertising is specifically excluded from this offer.
For details, or to arrange to have your ad appear both in the Tribune and in THE BEE, call Eric Norberg at THE BEE, at 503/232-2326.
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Want more information on that amazing Tribune combination offer, exclusive to BEE advertisers? Click on the symbol at right and download a PDF flyer with additional details, concentrating on the color offer. Buy your ad in color in THE BEE at our usual color rates, and add the Tribune for mere $25 per column inch -- for the same ad IN COLOR!
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BUSINESS CARD ADS
In addition to standard display advertising, THE BEE offers a "Business Card Directory". Each ad is horizontal -- and the size of a standard business card, 3.125" wide and 2" high. They are arranged three across, on the page.
The pricing is exactly the same as our 2x2 display ads, but the Business Card ads perform a different function. If a product or service needs to be "sold", a display ad should be used. But if the product or service is one that the reader is likely to already know he or she wants, and the question is merely where to get it, the Business Card ads function like a local "yellow pages". (For this reason, unlike any other advertising in the newspaper, there is a 3x minimum for Business Card ads, to assure a minimum amount of exposure.)
The cost of Business Card ads is:
3x -- $82.00 per ad
6x -- $74.00 per ad
12x -- $64.00 per ad
No color option is available for Business Card ads. These ads are the size of business cards, but do not have to be an exact reproduction of your business card. They can even be styled like small display ads. If ad design is required, we generally do not charge for doing it, as noted previously.
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INSERTS
"Inserts" are single sheet, pre-printed letter-size flyers, placed in the fold of the newspaper. The basic rate for inserts is $45 per thousand for single-sheet, letter-size inserts (that's by far the least expensive manner of direct-mail distribution of your flyer available). Insert orders must be prepaid, and the inserts are to be provided pre-printed in time for the desired issue's deadline date (see upcoming issue deadline dates on the bottom of this webpage). The Post Office requires of us that any inserts in the newspaper be sent to the entire ZIP Code; we are not allowed to break out insert distribution by carrier route, under our class of postage.
Larger or thicker inserts are possible; but larger ones must be prefolded to have a footprint no larger than a standard 8½ x 11 inch piece of paper -- and multi-page or heavy inserts must be submitted well in advance of the deadline for special pricing based on weight. (For example, an insert that weighs half an ounce would add $7.50 per thousand to the basic $45 rate.) Multi-fold inserts, such as maps, must have at least one side on which there are no folds, to allow inserting machinery to take hold of them cleanly.
The rates below are based on an insert consisting of one page of 8½" by 11" standard 20-weight paper...
Mailing 12,500 inserts to 97202 would cost $562.50;
Mailing 4,000 inserts to 97206 would cost $180.00;
Mailing to the entire mailed run to both ZIP Codes (16,500 inserts) would cost $742.50;
...And any quantity, up to 3,000, can be placed in the newsstand copies, as well, also at $45 per thousand.
If these inserts are to be placed in all 19,500 copies, the total cost would be $877.50.
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CLASSIFIED ADS
THE BEE offers "Community Classifieds", in cooperation with all 16 of the Community Newspapers group in Portland and vicinity. You can buy a classified just in THE BEE, or in any combination of the 16 newspapers, for discounts.
Because of this, all classifieds are handled from a central office.
Call 503/620-7355 during weekday business hours for information, or to order a classifed ad!
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BEE MONTHLY AD AND EDITORIAL DEADLINES
Ads should be booked, and all information or ad files for the advertising delivered, by the following dates for the indicated monthly issue of THE BEE:
JUNE 2013 -- May 23
JULY 2013 -- June 20
AUGUST 2013 -- July 18
SEPTEMBER 2013 -- August 22
OCTOBER 2013 -- September 19
NOVEMBER 2013 -- October 17
PRE-THANKSGIVING (December) 2013 -- November 14
PRE-CHRISTMAS 2013 (Jan. 2014) -- December 5
Ad copy can be delivered by e-mail, fax, or US Mail. Electronic ad files can be delivered on CD-ROM, or (preferably) can be e-mailed -- to: readthebee@myexcel.com.
For ad-timing considerations: The newspaper is printed on Friday, 8 days after the deadline, and mailed on the following Monday (or Tuesday, if Monday is a holiday). It goes to the newsstands after the initial mail distribution is completed.
Questions? Call Eric at 503 / 232-2326. You can order advertising over the phone in most cases, particularly if it is to be paid for with a Visa or Mastercard or other major credit card. If ordering over a period of months, you will be billed monthly only for that month's ad, as the ads appear; it is not necessary to pay for a full schedule in advance, although a few advertisers do choose to do so for their own convenience.
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Interested in advertising on the Community Newspapers Inc website for THE BEE (www.thebeenews.com)? Or on the high-hits-volume Tribune website? Or perhaps in a package of ALL our local newspapers' company websites? Click on the button at right, to download all of that information in one convenient reference page!
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